On September 17, 2026, Keishi Yoshikawa of Yoshikawa Law Firm gave an in-house seminar on the Premiums and Representations Act at a company listed on the Prime Market of the Tokyo Stock Exchange.
The seminar covered the fundamentals of the Act, including the requirements for misleading representations as to quality and as to price or other transaction terms and the framework of orders for action, surcharge payment orders and the commitment procedure, together with how emphasized representations and qualifying statements are assessed, points for reviewing representations in light of published cases and court decisions, the treatment of search-linked advertising and of text generated by AI, the representation management measures required of businesses, and the first steps to take when a problem comes to light, illustrated by case studies and a Q&A session.
Our firm advises on the Premiums and Representations Act, the Pharmaceuticals and Medical Devices Act and other advertising and representation regulations, and provides in-house training tailored to each company’s needs. Please feel free to contact us through our contact form.